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Baaadsound

Baaadsound is a sound studio for film, working across narrative, commercial and music video projects. Its work lives inside other people’s pictures, so the site had to put the films first and the studio’s name second.

We built a portfolio around one oversized wordmark and a project list that filters by kind of work, then carried the same identity beyond the screen: posters, merch and outdoor.

The Baaadsound mark, a block of stacked letters spelling BAAAAAA and AD SOUND, set on black acoustic foam.
Three posters in the studio’s identity: a blurred skater, a man in profile, a seaside view, each overprinted with repeating letters A.
A navy T-shirt printed with a scatter of the letter A.A New York street corner with the studio’s wordmark covering a tall building, the Empire State Building behind.

The result

The studio’s work now sits at one address, filtered by narrative, commercial and music video, and the identity holds its shape from a phone screen to the side of a building.

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