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Copine Jewelry

Copine Jewelry already had a working Shopify store: it sold, but it looked like a theme with a logo placed on top, and the pieces deserved better.

We rebuilt the storefront around the brand’s own visual language, kept the buying path customers already knew, and left the team a catalogue they can rearrange without a developer. Design and Shopify development on our side.

Copine on a phone: the logo, a hand holding a silver bracelet and a row of four product thumbnails.
The Copine menu on a phone: a portrait of a model, then categories and materials as a plain list.A Copine collection page on a phone: a bracelet photograph, a short line about colourful enamel and natural stones, and a row of ring sets.

The result

The store now reads as Copine rather than a template, and nothing about buying got harder. Products are presented as pieces instead of rows, the catalogue is assembled from reusable sections the team edits itself, and the same storefront holds up on phone and desktop.

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